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Alternative Flooring

Alternative Flooring Carpets

Alternative Flooring is the carpet, runner and rug manufacturer that’s got everyone talking over recent years and once you take a look at their creative collections, you’ll soon see why. Award winning quality carpets don’t come much more exciting than this with deep rich tones, funky feeling textures and stunning designs that will turn heads.

Alternative carpets, rugs and runners are all made from sustainably and ethically sourced materials as well as completely natural and renewable where possible. Alternative Flooring also use materials that originate from every part of the globe including grasses from the Oriental east, Mexican sisal and Indian jute. All of their products really are as eye catching as they look in pictures, but to really appreciate them. Why not take a look In-Store at the full range of our Alternative Flooring Collection.

Alternative Flooring


Carpets, rugs and runners may sound like the traditional choice when it comes to flooring, but Alternative Flooring has turned these age-old options for your floors into something entirely new and innovative. Stunning designs, unexpected textures and rich tones come together to give you something that little bit different.


Here’s what makes Alternative Flooring an option well worth considering for your home:


Unusual materials

While British born and based, Alternative Flooring scours the globe for inspiration and materials, using seagrasses from the coastal regions of China and Vietnam, Mexican sisal and Indian coir and jute.


Ethical sources

All materials for Alternative Flooring carpets, rugs and runners come from sustainable and ethical sources. Wherever possible they are also entirely natural and renewable.


Kooky designs

The eye-catching carpets and runners produced by Alternative Flooring uplift any room, bringing it to life by injecting colour and adding style through innovative design.


British made

All carpets and runners in the Alternative Flooring Quirky range, stocked at Jim’s Carpets, are designed and made in Britain. They include fun creations by select British interior designers and feature geometric, polka dot, honeycomb and even zebra print patterns.


Handwoven and undyed

Alternative Flooring offers wool carpets that are kinder to the environment as they are not dyed. This does not limit your choices as you can select from a range of beige, sandy, brown and earthy tones. Some carpets in this collection are handwoven onto cotton base layer for a carpet that is as individual as its owner.


Sought after

Alternative Flooring have made quite the name for themselves in the 20 years since they launched their business, with the likes of textile artist Margo Selby, interior designers Ashley Hicks and Ben Pentreath and luxury retailer Liberty Fabrics all collaborating with them.


From texture-rich wool carpets for indulgent comfort underfoot to the weaved patterns of coir, jute, sisal and seagrass carpets for high traffic areas, Alternative Flooring takes the idea of traditional carpet and turns it on its head.


Learn more about their incredible collection and see what suits your style by visiting us in-store or getting in touch today.


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