Alternative Flooring

Alternative Flooring is the carpet, runner and rug manufacturer that’s got everyone talking over recent years and once you take a look at their creative collections, you’ll soon see why. Award winning quality carpets don’t come much more exciting than this with deep rich tones, funky feeling textures and stunning designs that will turn heads.

Alternative carpets, rugs and runners are all made from sustainably and ethically sourced materials as well as completely natural and renewable where possible. Alternative Flooring also use materials that originate from every part of the globe including grasses from the Oriental east, Mexican sisal and Indian jute. All of their products really are as eye catching as they look in pictures, but to really appreciate them. Why not take a look In-Store at the full range of our Alternative Flooring Collection.

Carpets, rugs and runners may sound like the traditional choice when it comes to flooring, but Alternative Flooring has turned these age-old options for your floors into something entirely new and innovative. Stunning designs, unexpected textures and rich tones come together to give you something that little bit different.

Sought after

Alternative Flooring have made quite the name for themselves in the 20 years since they launched their business, with the likes of textile artist Margo Selby, interior designers Ashley Hicks and Ben Pentreath and luxury retailer Liberty Fabrics all collaborating with them.

From texture-rich wool carpets for indulgent comfort underfoot to the weaved patterns of coir, jute, sisal and seagrass carpets for high traffic areas, Alternative Flooring takes the idea of traditional carpet and turns it on its head.

Learn more about their incredible collection and see what suits your style

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