Here’s what makes Alternative Flooring an option well worth considering for your home
While British born and based, Alternative Flooring scours the globe for inspiration and materials, using seagrasses from the coastal regions of China and Vietnam, Mexican sisal and Indian coir and jute.
All materials for Alternative Flooring carpets, rugs and runners come from sustainable and ethical sources. Wherever possible they are also entirely natural and renewable.
The eye-catching carpets and runners produced by Alternative Flooring uplift any room, bringing it to life by injecting colour and adding style through innovative design.
All carpets and runners in the Alternative Flooring Quirky range, stocked at Jim’s Carpets, are designed and made in Britain. They include fun creations by select British interior designers and feature geometric, polka dot, honeycomb and even zebra print patterns.
Handwoven and undyed
Alternative Flooring offers wool carpets that are kinder to the environment as they are not dyed. This does not limit your choices as you can select from a range of beige, sandy, brown and earthy tones. Some carpets in this collection are handwoven onto cotton base layer for a carpet that is as individual as its owner.
Alternative Flooring have made quite the name for themselves in the 20 years since they launched their business, with the likes of textile artist Margo Selby, interior designers Ashley Hicks and Ben Pentreath and luxury retailer Liberty Fabrics all collaborating with them.
From texture-rich wool carpets for indulgent comfort underfoot to the weaved patterns of coir, jute, sisal and seagrass carpets for high traffic areas, Alternative Flooring takes the idea of traditional carpet and turns it on its head.